A chatbot is useful when questions repeat or requests come in after hours. If five people a week message you, a bot is unnecessary for now, and I'll tell you so honestly.
What a bot does well
- Answers frequent questions: price, address, hours, list of services.
- Collects a request: name, phone, service, convenient time.
- Notifies you about a new request.
- Works at night and on weekends.
What a bot can't do
- Negotiate non-standard terms or handle complex objections.
- Replace a real person where the client needs trust.
- Fix a bad product or a slow reply from your manager after the bot.
Signs you need a bot
- You answer the same questions many times a day.
- Clients write in the evening, and you reply in the morning.
- Requests get lost in the chats.
- You need appointment booking without phone calls.
Signs it's too early
- You have very few clients and manage to answer each one personally.
- You don't yet know which questions you're asked most often.
- The service is complex and every case is individual.
Where to start
Write down the 10–15 questions you're asked most often and your answers. That's already half of a bot script. Then we decide where to launch it: Telegram, WhatsApp or the website.
Frequently asked questions
Is a bot better in Telegram or in WhatsApp?
Wherever your clients already message you. Telegram is simpler for bots, WhatsApp is more familiar to many clients, but it has its own rules for businesses.
Need help with this? See the Chatbots for business service or send a request.
