Maps are a separate client channel: people search "near me" and call right away. To use it, your listing must be fully filled in and your details must match everywhere.
Listing checklist
- Name, address, phone are the same on all platforms and on the website.
- Categories. A main one and a few additional ones, exactly matching your services.
- Opening hours, including holidays.
- Service description. What you do, for whom, where you work.
- Photos: entrance, interior or workplace, process, result.
- Link to the website and to WhatsApp.
Reviews: how to collect them honestly
- Ask real clients for a review right after the service.
- Give them a link to your listing so it's easy to leave a review.
- Reply to every review, including negative ones, calmly and to the point.
- Don't buy reviews or write them yourself: platforms detect it and penalize you.
How listings connect to your website
The listing brings people to the website, and the website confirms the details: it has the same address, phone and hours as the maps. If the details differ, search engines and AI models get confused.
What if you work without an office
If you travel to clients, specify a service area instead of a made-up address. Platform rules for such businesses differ, so read each platform's help pages.
Frequently asked questions
Do I need a map listing if I have a website?
Yes, these are different channels. A website brings people from search and AI, while a map listing brings people looking for a service nearby who want to call right away.
Need help with this? See the SEO promotion service or send a request.
